Effective date: 1 June 2026
Last updated: 1 June 2026
1. Who We Are
This Privacy Policy explains how The Guiding Matrix LLC (“we”, “us”, “our”) collects, uses, and protects personal information when you visit theguidingmatrix.com or guidingmatrix.com or interact with our services.
The Guiding Matrix LLC is a limited liability company registered in Wyoming, United States, with operations including coaching services, coaching tools, and related programs across multiple jurisdictions.
Contact: info@theguidingmatrix.com
2. What Personal Information We Collect
We collect personal information in the following circumstances:
When you submit a form on our website.
- Name, email address, country, and answers to application questions.
When you purchase our services or products.
- Billing name, billing address, payment information (processed by our payment processor, not stored by us), service preferences.
When you sign up for our mailing list.
- Email address, name, marketing preferences.
When you visit our website.
- IP address, browser type, device information, pages visited, referrer URL, cookies (see our Cookie Policy).
When you contact us.
- Name, email, and the content of your message.
3. How We Use Personal Information
We use personal information to:
- Respond to your applications and enquiries.
- Deliver services you have purchased.
- Process payments and manage accounts.
- Send marketing communications, but only with your explicit consent.
- Improve our website and services.
- Comply with legal obligations.
4. Legal Basis for Processing (EU and UK Residents)
Under the GDPR and UK GDPR, we process your personal information on one of the following legal bases:
Consent. For marketing communications and non-essential cookies.
Contract. To deliver services you have purchased or applied for.
Legitimate interests. To respond to your enquiries, improve our services, and prevent fraud, where these interests do not override your rights.
Legal obligation. Where required by applicable law.
5. How We Share Personal Information
We do not sell personal information.
We share personal information only with service providers necessary to operate our business, including:
- Payment processors (Stripe, PayPal, or similar).
- Email service providers.
- Website hosting and analytics providers.
- Calendar and scheduling tools (such as Calendly).
- Customer relationship management tools.
- Legal and professional advisors when required.
All service providers are bound by contractual obligations to protect your information and use it only for the purposes we specify.
6. Cross-Border Data Transfers
We are a United States company. Personal information collected from EU and UK residents is transferred to and stored in the United States. We rely on Standard Contractual Clauses or equivalent safeguards for these transfers.
7. How Long We Keep Personal Information
We retain personal information only as long as necessary for the purposes for which it was collected:
- Application submissions that do not result in enrolment: 12 months, then deleted.
- Client records: for the duration of the engagement plus 7 years for tax and legal compliance.
- Mailing list subscribers: until you unsubscribe.
- Website analytics: aggregated indefinitely, individual records up to 26 months.
8. Your Rights
Depending on your location, you may have the following rights:
- Right to access the personal information we hold about you.
- Right to correct inaccurate or incomplete information.
- Right to deletion of your personal information.
- Right to restrict or object to processing.
- Right to data portability.
- Right to withdraw consent at any time, where consent is the legal basis for processing.
- Right to lodge a complaint with your local data protection authority.
To exercise any of these rights, contact us at info@theguidingmatrix.com.
California residents have additional rights under the CCPA / CPRA, including the right to know what categories of personal information have been collected and the right to opt out of any sale or sharing of personal information for cross-context behavioural advertising.
9. Security
We use industry-standard technical and organisational measures to protect personal information. No transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
10. Children
Our services are for adults. We do not knowingly collect personal information from anyone under 16. If you believe we have collected information from a child, contact us and we will delete it.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of this policy shows when it was last updated. For material changes, we will notify you by email or by a prominent notice on our website.
12. Contact Us
For any questions about this policy or your personal information: info@theguidingmatrix.com The Guiding Matrix LLC, 30 N Gould St STE R, Sheridan, WY 82801, United States.