The Guiding Matrix is thrilled to announce the acquisition of Simplicity Life Coaching Ltd, the parent company of The Coaching Tools Company. This strategic move marks a significant milestone in The Guiding Matrix’s ongoing mission to build a platform of industry-leading coaching brands, empowering coaches worldwide to thrive not just as practitioners but also as successful CEOs of their businesses.
Why This Acquisition Matters
Simplicity Life Coaching Ltd, founded in 2005, has been a pioneering force in the coaching industry. Its flagship brand, The Coaching Tools Company, launched in 2009, has earned a reputation as a trusted leader in the coaching tools space. With over 40,000 weekly newsletter subscribers, 17 million pageviews, and a global customer base in 239 countries, The Coaching Tools Company has established itself as a cornerstone resource for coaches seeking to enhance their impact on clients. This acquisition not only preserves the legacy of The Coaching Tools Company but also reinforces The Guiding Matrix’s commitment to nurturing established brands that have made a significant mark in the coaching world.
At The Guiding Matrix, we believe that preserving the legacy of such impactful brands is crucial to supporting the coaching community. However, our mission goes beyond safeguarding history—we aim to empower coaches to become successful CEOs who can confidently grow and scale their businesses. This acquisition aligns seamlessly with our vision of providing the tools, resources, and business systems that enable coaches to excel as both practitioners and business leaders.
A Strategic Move to Support Legacy and Business Growth
Coaches often excel at serving their clients but can struggle with the complexities of managing a business. This is where The Guiding Matrix steps in. By acquiring established legacy brands like The Coaching Tools Company, we extend our support to coaches worldwide, ensuring they have access not only to high-quality coaching tools but also to the business strategies and systems they need to thrive.
The Coaching Tools Company has long been an essential resource for coaches, offering tools, forms, and exercises that empower them to serve their clients more effectively. By integrating The Coaching Tools Company into our portfolio, we aim to continue and expand upon this legacy. We will not only maintain the high-quality resources that coaches have come to rely on but also introduce new innovations and business insights to help coaches elevate their practices.
As Dr. Steve Jeffs, Co-Founder of The Guiding Matrix, states:
“The acquisition of Simplicity Life Coaching Ltd and its flagship brand, The Coaching Tools Company, aligns perfectly with our mission to protect the legacy of influential brands in the coaching industry while empowering coaches to succeed as both CEOs and practitioners of their businesses. We are committed to ensuring these vital resources remain accessible to coaches everywhere, fostering both their professional and business growth.”
Our Vision for the Future of Coaching
This acquisition solidifies The Guiding Matrix’s role as a steward of both innovation and tradition in the coaching industry. By preserving the legacy of brands like The Coaching Tools Company, we ensure that the invaluable tools and resources that have shaped the coaching profession continue to evolve and benefit new generations of coaches. Our vision is clear: to help coaches grow into confident business leaders, equipped with the systems and strategies necessary to build successful, sustainable enterprises.
As we integrate The Coaching Tools Company into The Guiding Matrix family, we will be introducing enhancements to the platform that will provide even more value to the coaching community. Expect to see new, business-focused tools and resources designed to help coaches navigate challenges such as client management, marketing, scaling operations, and financial planning. Our goal is to equip coaches not only with the tools they need to excel in their practice but also with the insights and skills necessary to thrive as business owners.
Expanding Our Portfolio of Legacy Brands
This acquisition is just the beginning. At The Guiding Matrix, we are actively seeking to acquire additional legacy brands that align with our mission to support coaches and the coaching profession. Our focus is on brands that have made a lasting impact and continue to offer essential resources to coaches around the globe.
“Our goal is not just to protect and nurture the legacy of brands like The Coaching Tools Company but also to expand their reach and impact,” adds Erwin de Grave, Co-Founder of The Guiding Matrix. “We are committed to integrating our expertise in business, leadership, and coaching to elevate the resources available to coaches worldwide. By doing so, we empower them to grow as visionary leaders, capable of navigating both the client-facing and business aspects of their practices.”
By expanding our portfolio, we strengthen our position as an advocate for coaches who seek to become successful CEOs in an ever-evolving industry. Through our acquisitions, we aim to provide coaches with a comprehensive suite of tools, business strategies, and support systems that will drive their success.
What This Means for Coaches
For coaches, this acquisition brings numerous benefits. By continuing the legacy of The Coaching Tools Company, we ensure that coaches have access to a wealth of proven tools and resources. More importantly, we will be introducing new, innovative products designed to address the unique challenges of running a coaching business. From strategic business planning to client acquisition, our expanded offerings will help coaches build thriving, scalable enterprises.
This move also means that coaches can rely on The Guiding Matrix as a long-term partner. We understand the journey of building a coaching business and are dedicated to providing ongoing support and resources tailored to both the practitioner and the business owner.
About The Guiding Matrix
The Guiding Matrix is an investment company dedicated to acquiring and growing legacy brands within the coaching industry. By preserving and expanding established businesses, The Guiding Matrix ensures that coaching professionals have continued access to high-quality tools, resources, and business systems that empower them to succeed in their practice and elevate their impact on clients worldwide. Our mission is to help coaches excel not just as practitioners but as confident CEOs of their own successful businesses.
Looking Ahead
We are excited about the future and look forward to the new possibilities this acquisition brings. As we continue to grow our portfolio of legacy brands, our commitment to investing in the coaching profession remains unwavering. We invite coaches and coaching businesses interested in joining our network to reach out and learn more about our vision.