Transform Your Coaching. Transform Your Business.

We Partner With Coaches To Help Them Grow, Manage and Own A Successful Coaching Business.

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“You get into coaching to transform lives. You stay in coaching by transforming your business!”

Dr Steve Jeffs

Be the Owner, Be the CEO, Be the Coach.

Here at The Guiding Matrix, we know that for you to have a successful coaching business means that you know how to juggle successfully between the three hats (roles) that you should have in your hands: Be the Owner, Be the CEO and of course Be the Coach.

How many of these hats do you currently wear, honestly? Certainly, we imagine that you already wear the Coach Hat, but what about the Owner’s Hat and the CEO Hat?

To have a successful coaching business, meaning that your coaching business gives you the financial freedom, happiness, satisfaction & fulfilment, you NEED to wear these 3 hats: Owner, CEO and Coach.

As Owner,

you hold the shares of your coaching business and make crucial decisions, bearing both the risks and rewards. You set the long-term vision and strategic goals, guiding its growth and development, all while maintaining the right work-life balance.

As CEO,

you are responsible for setting out a strategy to achieve the goals defined by the Owner. This includes implementing the necessary marketing, sales, finance, human resources, and purchasing plans. This of course means that you need to hire, contract or partner with the right and necessary resources. Additionally, you must ensure proper reporting to track progress and keep the Owner informed.

And as a Coach,

your primary role is to support the CEO by delivering top-notch coaching services, fostering growth and success for your clients. But if you are here, we hope you already know this.

Discover how we can help you balance your roles and achieve success.

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To be successful as a Coach,

You need to balance your passion for coaching with the needs of your business. At The Guiding Matrix, we’re dedicated to guiding you through this journey, providing the support and expertise you need to thrive – personally, professionally, and profitably.

As a coach, you inspire and transform the lives of your clients. But what about your own business? What about your own life?

As experienced coaches, we understand the challenges of juggling client needs with the demands of running a business. At The Guiding Matrix, we specialise in helping coaches achieve the balance between these roles. Together, we help you to make your business sustainable and scalable, giving you the freedom to focus on what you love to do.

Free Tool – Wheel of Coaching Business!

Ready to take your Coaching Business to the next level?

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As Coaches,

We dedicate countless hours to polishing our skills and expanding our knowledge to better serve our clients. However, in the pursuit of coaching excellence, we often neglect to learn how to set up and run a successful business. Too many coaches give up after a few years because they struggle to pay the bills, or the business side drains so much time, effort, and energy that they cannot afford to continue. This is a problem that nobody talks about. Too many coaches and coaching schools are selling the dream, but nobody is helping to make it a reality.

At The Guiding Matrix, we fill this gap. We are here to help you not only grow as an exceptional coach but also evolve into a successful business owner and leader. It’s time to make sure the business side is taken care of and can flourish as much as your coaching development.

We help you to run and achieve a successful coaching business.

No matter your experience level or coaching specialty, The Guiding Matrix is here to support you every step of the way.

Let’s take you from Entrepreneur to Business Owner!

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The Guiding Matrix, Your Right Partner.

The team behind The Guiding Matrix has extensive international experience in coaching, business, leadership, management, and investments. We have worked with a diverse range of clients, including governments, multinational corporations, SMBs, coaches, and individual business owners.

The founders, Master Leadership Coach Dr Steve Jeffs and Business Mentor Erwin de Grave, bring decades of combined expertise in coaching, business development, and mentorship. We understand the unique challenges coaches face and we provide the tools, strategies, and support needed to overcome them. Our proven track record and unwavering commitment to your growth make us the perfect partners for any coach ready to elevate their business.

When you work with us, you’ll gain access to a wealth of knowledge, innovative solutions, and a supportive community that truly inspires and drives you to reach your full potential.

Choose The Guiding Matrix and turn your coaching dreams into a flourishing reality.

Partner with us today!

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Are You The Right Partner For Us?

We are selective about who we work and partner with, and we have a strict (but reasonable) set of criteria that must be met for us to proceed. Here they are:

  1. You must be a coach or be in the process of obtaining your official coaching certification.
  2. You understand the importance of partnering with people who can help you achieve your goals faster. Recognizing the value of mentors and advisors is key to accelerated growth and success.
  3. You have a positive attitude and exhibit professionalism in all interactions.
  4. You have a strong desire to grow your coaching business and positively impact your clients’ lives.
  5. You are willing to invest in your coaching business and yourself.
  6. You must be willing to follow directions. After all, if you don’t implement what we share with you, nothing will change.
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